Unity debuts publishing and monetisation Asset Store

Unity debuts publishing and monetisation Asset Store

By Will Freeman in Amsterdam

August 22nd 2012 at 9:00AM

Unite 12: Unity Asset Store: Online Services to help engine's users reach consumers and maximise earnings

Game engine outfit Unity has unveiled a new version of its popular Asset Store marketplace focused on publishing and monetisation.

The core Asset Store, announced at Unite two-years previously, provides a  storefront for the buying and selling of user crafted tools, art assets and various other extensions to the engine.

The new version, titled Unity Asset Store: Online Services, will provide developers with a range of tools and plug-ins to publish games on the web or mobile via third-party services.

A number of providers, including Playhaven, InMobi, GamesAnalytics, and Xsolla are already on board to offer plug-ins and services for analytics, monetisation, payments, CRM, advertising, all through the Asset Store: Online Services platform.

The Online Service store, active with immediate effect, is currently populated by predominantly free tools.

"At Unity our singular goal is to level the playing field for game developers and create the world’s best game development tools,” said David Helgason, CEO of Unity Technologies.

“The Asset Store, an incredible avenue to pool the best-of-the-best for our developers to enhance their games, has been a tremendous help to this goal.

"We are proud to offer new business and monetisation opportunities to Unity developers through the Asset Store: Online Services and help developers spur even further growth.”

PlayHaven CEO Andy Yang added: “PlayHaven, a real-time LTV maximisation platform, enables game developers to take complete control of their in-game monetisation and marketing without disrupting the user experience.

“We are thrilled to partner with the Unity Asset Store Online Services program and offer PlayHaven solutions to the more than one million Unity developers. With PlayHaven, developers now have the incredible opportunity to engage and monetise their players directly in the Unity environment."

The official website for the Asset Store: Online Services can be found here.