Series of courses kicks off with Digital Marketing for Games
Industry trade body UKIE has launched a new training programme for developers and publishers.
In partnership with the Chartered Institute of Marketing, the series of courses are designed to teach industry professionals key working practices in an ever-changing sector.
The program will kick off with a day-long Digital Marketing for Games course, which will teach companies discovery and marketing techniques on digital platforms.
The first courses will take place on March 3rd at UKIE's London HQ, and on May 23rd at the Birmingham Science Park. Further dates will be announced at a later date.
The trade body is also offering course discounts to both members and non-UKIE businesses by using the government's Skills Investment Fund. Members can attend for £150 and non-members can take part for £200 per person.
The next training session currently planned for the programme will be Business Management for Games Businesses, targeted at early stage companies.
"Co-creating these courses with games businesses and shaping it to be relevant to them is really important," said UKIE CEO Jo Twist.
"Training is crucial but expensive for companies. Knowing a course has been designed with your needs as games businesses in mind, getting a much better rate than normal courses, and being surrounded by other people in the industry for a day is an added bonus. We know from speaking to our network of small and large businesses across development and publishing, that digital marketing skills are a priority and there will be more bespoke courses like this rolling out this year.”