Ubisoft to capitalize on next-gen, free-to-play

Ubisoft to capitalize on next-gen, free-to-play
Seth Tipps

By Seth Tipps

May 15th 2012 at 9:38PM

CEO Yves Guillemot provides guidance for the coming year

Ubisoft CEO Yves Guillemot revealed the publisher's plans to capitalize on free-to-play and next-generation consoles today, as part of the company's Q4 2012 earnings report.

With over £384 million earnings reported from casual games for the year, and a 110 percent growth in digital sales, the company has 15 online and digital titles slated for launch this quarter.

One of these titles, Trials Evolution, has already been released, breaking XBLA sales records, with over 100,000 copies sold in the first 24 hours.

Ubisoft also plans to release an online free-to-play version of the Silent Hunter franchise.

"Thanks to our focus on ramping up our teams' online expertise, combined with the know-how brought in by our recent acquisitions and with the recruitment of specialized talent, we are now in a position to fully seize the numerous current and future opportunities of the video game industry," said Guillemot.

"Ubisoft is positioning itself to capitalize on the forthcoming arrival of the next generation of consoles, which will be increasingly connected and will strongly boost the market thanks to a new qualitative leap, and the integration of social games benefits and the item based model; the ongoing strong growth in the Free-to-Play market for PCs, smartphones and tablets."