Ubisoft: No room for mid-tier games

Ubisoft: No room for mid-tier games
Aaron Lee

By Aaron Lee

April 12th 2013 at 9:38AM

Game industry to continue trend towards triple-A games

There’s no more room for mid-tier titles in the games market, a senior figure at Assassin’s Creed maker Ubisoft has said.

Speaking to GamesIndustry, Ubisoft Montreal CEO Yannis Mallat said he believes that the games market will continue to be split between blockbuster titles and mobile ones as it has done in recent years.

“On one end of the spectrum you will have all the big, triple-A blockbuster games that [offer] more and more production values, more value for the players, but there will be fewer of them taking a bigger chunk of the market,” he said.

On the other hand, mobile and social games, such as Candy Crush Saga, have generated a massive audience and Mallat sees this trend continuing.

“The in-between, the belly of the market, is the one that just collapsed in a way and disappeared. Meaning there is no room for B-games, if I should say so, which proves the point of quality. I think that companies that put quality and consumer value as a primary focus, as we've been doing at Ubisoft, will enjoy great success.”

Ubisoft has become one of world’s most successful publishers on the back of its premier triple-A titles, such as Assassin’s Creed and Far Cry 3.

He went on to say that the arrival of new consoles will generate new interest in games again in light of the recent struggles boxed games have faced.

“It’s a question of bringing quality content to the gamers and enjoying great success thanks to that,” he explained. “So it’s OK to invest more when you get more in return.”