Some titles may be unconventional, but publisherâ??s games will 'help emerging technologies show potential'
Ubisoft’s leftfield range of games for Kinect, 3DS and more will help give consumers a reason to buy new games hardware.
The publisher broke the mould at E3 with a number of surprise unveilings for the likes of Your Shape, Michael Jackson and Child of Eden. It was also the only firm to have a major game showcased during all three platform holder press conferences.
MD Rob Cooper says this is because of Ubisoft’s unique willingness to jump in and experiment with new tech.
“It’s the first parties who choose the content of their press conferences so that, to me, was a real testament to the quality of our games and Ubisoft’s willingness to be out there first on new technology,” he told MCV.