VP of marketing Matthew DiPietro expects a 'watershed moment' for game broadcasting once service goes live
Video broadcasting platform Twitch has struck a new partnership with Mojang to make it easier to stream Minecraft videos.
Announcing the news at MineCon, the Twitch integration will affect the PC and Mac versions to enable users to broadcast games at the click of a button. The service is expected to go live soon.
"Minecraft has struck a very powerful chord with the Twitch community," said Twitch VP of marketing Matthew DiPietro.
"Its constantly escalating popularity illustrates that people love to watch video games outside of the headline grabbing eSports titles. Expect a watershed moment for both players and spectators once the ability to easily broadcast gameplay directly to Twitch goes live."
To date, Minecraft has sold 33 million copies across all platforms, and more than 13 million on PC. The title has proven popular on sites such as Twitch and YouTube, on which users have already uploaded a number of videos showcasing their in-game creations.