Trade site for Aussie devs launches

Trade site for Aussie devs launches

By Rob Crossley

July 7th 2011 at 5:01PM

Sydney-based MCV Pacific will offer region-specific news and analysis

Develop sister publication MCV is expanding into the Pacific territories with the immediate introduction of a dedicated news feed at mcvuk.com, followed by the launch of a standalone website in October.

MCV Pacific will be based in Sydney, Australia, with industry journalist Leigh Harris, who has a background in Rockstar Games PR, being appointed as editor, and local sales and marketing agency One To Another acting as commercial agent.

The move follows a period of consultation with leading publishers in the territory and trade bodies including the IGEA, all of whom have expressed great support for the venture.

The new site will be a ground-up resource for Australia and other key Pacific regions, with territory-specific news, data and features for and about retail, publishers, developers, distributors, service companies and more.

To ensure this, Harris has already been appointed as a full time editor and will work exclusively on the MCV Pacific news channel over the next few months, whilst working towards the launch of the fully fledged website in October.

He will be supported by Sydney-based marketing agency One To Another, which will act as MCV Pacific’s commercial arm as well as assisting in evaluating potential brand extensions such as conferences and awards events.

Stuart Dinsey, managing director of MCV’s parent company Intent Media, commented: “This is one of the most exciting developments in the 13 year history of MCV and we’re very much looking forward to working closely with the territory’s key companies from all sectors of the games industry. The appointment of Leigh and One To Another marks the opening of our first overseas office and not only will we be building that team, we’ll also be looking at increasing our international operations in the months and years ahead.”

To sign-up for the completely free MCV Pacific News Digest email service, to be launched in October in conjunction with the website, please email mcvpacific@intentmedia.co.uk with your name, company name, nature of business and job title.