TIGA roars with rebrand

TIGA roars with rebrand
Michael French

By Michael French

June 9th 2009 at 9:26AM

New tiger-based logo for UK's developer trade association

UK games development association TIGA has rebranded, Develop can reveal.

The association has devised a new, feistier logo (pictured) - one that includes a roaring tiger itself, perhaps designed to represent how the organisation has been regularly vocal and outspoken on key issues.

Develop believes that the rebrand will be officially announced at TIGA's Government summit at the House of Commons next week, where it will announce further details of a collaboration with NESTA and talk about the cross over of skills between the entertainment industries.

TIGA has been firmly focused on a variety of issues facing the games development sector including skills, financial incentives and cross-industry collaboration between different mediums.

The organisation recently helped the UKTI re-establish its grants for developers wishing to attend foreign trade shows to improve their business, and has also become closely involved with the Train2Game education initiative.

Richard Wilson took over at the organisation last year, succeeding Fred Hasson, who founded the organisation in 2001.