THQ axes 30 staff after poor uDraw sales

THQ axes 30 staff after poor uDraw sales
Craig Chapple

By Craig Chapple

December 12th 2011 at 9:40AM

Business unit leader Martin Good also leaves company to 'pursue new opportunities'

THQ has laid off 30 staff from after poor sales of the uDraw game tablet.

The layoffs come at THQ’s Play development team in Agoura Hills, California, after the publisher announced that the uDraw, which allows users to draw pictures and then view them on screen, had performed poorly on Xbox 360 and PS3.

Business unit leader Martin Good will also be leaving the company to “pursue new opportunities”.

“Due to weaker than expected sales of the uDraw Game Tablet, we are taking a difficult but important step to reduce the number of employees that supported this brand,” a THQ spokesperson told Game Informer.

“30 people will be leaving the company and business unit leader Martin Good will also be leaving to pursue new opportunities outside the company.

“This action will allow us to reduce costs, increase efficiency and increase the focus of our organisation.”

The uDraw game tablet was originally released on the Wii in November last year, before being adapted to PS3 and Xbox 360 last month.