'We really want to establish this as the number one handheld console in the world'
Sony sees Vita as a five-to-ten year platform and is bullish on its potential for success, the console giant’s SVP of brand marketing has said.
Speaking to GameTrailers, Guy Langworth said that Sony was looking to establish the PS Vita as “the number one handheld console in the world”.
He added however that it would take two to three years to judge whether the platform had been a success or failure.
"If you listen to gamers, if you listen to the response people have had, who've actually got their hands on this thing, it's just been a tremendous response, way ahead of our expectations actually," said Langworth.
“Our customers and our third parties are also very excited about this. We see this as a five-to-ten year platform, so we'll judge the success of this in 12, 24 to 36 months. We expect to have a great launch, but it's really in 12 or 24 months we'll know how successful it has been.
“We really want to establish this as the number one handheld console in the world, we think it’s the most insane console you can get your hands on, we think it’s the greatest console, so that’s what we’re aiming to deliver.
The PS Vita is due to launch in Europe and North America on Wednesday, after struggling to make an impact and compete with Nintendo’s 3DS since its December release.