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Massively-multiplayer game developer and publisher Sony Online Entertainment has adopted a new service from database company EnterpriseDB to better analyse player behaviour.
The Cognos 8 Business Intelligence system has allowed engineers to better analyse trends in game data from the production database within one of its MMO games, giving a better impression of player attrition and retention within its virtual world.
“Sony Online Entertainment has enjoyed a history of success with Cognos, and we continue to benefit from our decision to move to EnterpriseDB,” said Christopher Yates, senior vice president and chief technology officer at Sony Online Entertainment.
“The cost effectiveness and ease of a Cognos-EnterpriseDB integrated solution will bring a deeper level of analysis to all our game environments. This insight will enable us to continually improve the experience for all our gamers.”
