Sony describes its 'duty to innovate'

Sony describes its 'duty to innovate'

By Ben Parfitt

June 1st 2010 at 10:28AM

PlayStation maker says its fortunate to be able to heavily promote games like Heavy Rain

Platform holders are obligated to produce cutting edge, commercially risky games, Sony has told MCV.

“It’s one of the roles of a platform holder,” SCE UK sales director Mark Howsen said. “We’ve got to do that, to push boundaries as well as pushing strong franchises across their various iterations.

“Ultimately, the industry is dependent on creativity, new product and new ideas. As soon as we stop doing that then we’re all in trouble.”

Full story can be found on MCV