PlayStation is being engineered as the saviour of Sony’s struggling technology business.
Reuters reports that the company intends to slash its existing smartphone and TV ranges and instead work to boost its PlayStation sales by up to a quarter in an effort to reverse recent declines.
"We’re not aiming for size or market share but better profits," mobile boss Hiroki Totoki said, having admitted that the company will going forward only concentrate on its most popular TV and phone products. Specifically, production will only continue of devices that would still post a profit even if sales were to decline by as much as 30 per cent.