Sony and NWDA invest £2m in regional UK training

Sony and NWDA invest £2m in regional UK training
Will Freeman

By Will Freeman

June 16th 2010 at 1:12PM

Students and staff in north west England set to gain from new drive

Sony Computer Entertainment Europe and the Northwest Regional Development Agency has joined forces to offer a £2 million budget for a regional staff training and development programme.

With its Sony Liverpool studio and Evolution Studios, SCEE boasts a significant stake in the north west development hub, and is set to gain from the investment, which it s hoped will help SCEE to remain innovative and pioneering in the region.

“SCEE operates in an increasingly competitive marketplace and must continuously invest in the latest training," stated Robert Hough, chairman of the NWDA.

"The pool of talent in the digital and creative sector in Liverpool and across the Northwest is outstanding so we must retain the major players in this sector and help them to remain competitive and become the best in the world, whilst remaining cost effective.”

Michael Denny, senior vice president of SCE Worldwide Studios Europe, added: “We are delighted that the NWDA has recognised the significant contribution that our industry has made to the region.  This is about investing in people, who are our most important and valuable asset. The investment will allow our Northwest based operations to continue to be innovative, pioneering and competitive on a global level”

The training programme is set to be delivered over a four year period, and will benefit current and future employees. The organisers hope the region’s skills base will be improved further by closing the gap between industry and academia, and sharing best practice.

Some of the investment will also be channeled to allow for support of other regional initiatives, including MediaCityUK and the Media Enterprise Centre.