New IP in a tough market means that players will need to try before they buy, says Singularity producer
Activision has explained that it’s “absolutely critical” that a game like Singularity is given a demo before its full release.
According to Activision’s producer for Singularity, Kekoa Lee-Creel, the sci-fi oriented FPS is facing a number of challenges.
“The shooter market is saturated, it’s tough to break in right now when there’s a lot of great, well-established franchises,” he told Develop in an interview published today.
Faced with such a tough market, Kekoa has explained that the unique properties of Singularity can be best conveyed by showing rather than telling.
“We’re definitely on track to release a demo,” he said. “That’s absolutely critical. It’s so hard to convey how a game feels, but I have confidence that once we can cross that threshold I think we’re good.”
The game, developed by Raven Software, is set for its PS3, Xbox 360 and PC release in 2009.
The full interview with Creel can be found here.