Sega closes five offices in Europe and Australia

Sega closes five offices in Europe and Australia
Craig Chapple

By Craig Chapple

June 29th 2012 at 12:17PM

Sonic developer to focus on digital titles and key IP

Sega is to shut down five offices based in Europe and Australia as part of a digitally-focused restructuring at the company.

The branches affected include Australia, Benelux, France, Germany and Spain.

The studio said it would be working on new and existing digital content whilst also focusing on key IP for packaged goods.

Koch Media, which recently took over distribution for THQ in Spain and Italy after the company closed its publishing arms in the regions, will also assist Sega with distribution in Germany, Switzerland, Austria, France and Spain.

Levelo3 and the newly formed Five Star Games, set up by ex-Sega Australia managing director Darren MacBeth, will distribute Sega titles in Benelux and Australia.

“Sega is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise," said Sega Europe COO Jurgen Post.

"The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future.”

Sega previously announced in March that it was looking to make sweeping layoffs across its European operations as it looked to cut costs, and had set aside £54 million for the restructuring process.