Second coming for Sega Racing Studio

Second coming for Sega Racing Studio

By Rob Crossley

June 17th 2011 at 11:00AM

Solihull-based developer returns with a new name, a new focus, and Segaâ??s full support

Sega has today opened its third UK studio, formed from key staff that headed up the now-defunct Sega Racing Studio.

The new group is formed of six talented staff that, in 2008, were given the chance to remain at Sega when the racing studio was shut and sold off.

The Solihull studio is currently building a PS Vita game set for release in 2012, Sega West production boss Gary Dunn told Develop in a new interview published today.

Fifteen job vacancies have opened.

The move is another sign of Sega’s growing faith in the UK development scene.

Earlier this year, Sega opened an additional floor at its Creative Assembly studio for a new team to build a multiplatform Aliens project.

Dunn said that the Solihull studio, which is yet to be named, represents an altogether different opportunity for Sega.

“We’re looking to be an agile, modern studio focusing on new platforms,” he tells Develop in a new interview published today.

“Our new studio could very much end up working on mobile and tablet devices. Our plan is to be innovative as well as agile.”

Sega will also aggressively pursue studio acquisitions if the right opportunity comes along, Dunn said.

“But those opportunities tend to be rare,” he added.

“A lot of great studios are unrealistically priced and a lot of reasonably-priced studios don’t offer much opportunity.

“If we find a studio with that sweet-spot, we will absolutely be going after that opportunity very aggressively.”