SCEE keeps up India momentum with Gameshastra deal

SCEE keeps up India momentum with Gameshastra deal
Michael French

By Michael French

July 31st 2008 at 2:47PM

Studio to develop a game based on Indian sports

Sony's push into emerging markets continues - SCEE has signed up Gameshastra to make a game for the Indian market.

The game will feature traditional Indian sports like Kho Kho, Kabaddi and Gulli Danda. The deal is just the latest in Sony's strategy to engage with developers that can make games for local markets.

COO of SCEE, Jim Ryan added: "We feel that the Indian Gaming market with its current growth has reached a level where a new concept like this can be tried and we expect it to do very well. We are delighted to be partnering with Gameshastra in this endeavor and have every belief that it will be a huge success."

Prakash Ahuja, CEO of Gameshastra, added:"A typical Indian Gamer is a city-bred youth who has no idea about traditional Indian Games. These games have an inherent Indian rustic appeal to them which will be appreciated by Indian Gamers if presented in an interesting format. We are confident that the old world charm of these games would appeal not only to people in India but also to the Indian Diasporas worldwide."