SCEE continues India push

SCEE continues India push
Michael French

By Michael French

April 25th 2008 at 12:35PM

Format-holder signs up 13 developers, including the likes of Indiagames, for local content

Thirteen? Not an unlucky number, says Sony - the firm has revealed it has signed that many deals as part of its focus on encouraging Indian developers to make games for the PlayStation formats.

As we reported earlier this week, the firm has been keenly courting developers in the reigion since holding its first DevStation event there earlier this month.

In a new report on the Business Standard ,Atindriya Bose, country manager at SCE, said game developers such as Indiagames, Trine, DQ Entertainment, Dhruva are working with Sony to produce games that could be marketed both in local and international markets.

Zeno Colaco, vice president of publisher and developer relations, added: "PS2 users will get the best out of their machines with games based on our motion-sensing technology.

"We are supporting the game developers by lending them developers kit at subsidised rates. Such special pricing helps the game developers in breaking even as it brings down the cost of game development."

Sony has been banking on making content that ties closely with Indian culture and tradition, commissioning a game about one of the Hindu gods, and releasing localised versions of Buzz and SingStar.

The company also wants to capitalise on the global success of the Wii by releasing the EyeToy in the market.