RTW touts APB pay-per-play model

RTW touts APB pay-per-play model

By Stuart Richardson

April 30th 2010 at 10:39AM

Scottish studio pushes extended monetisation potential for big new title

[UPDATE: Click here for a more in-depth guide to the APB business model]

Realtime Worlds new title APB, launching July 2 in Europe, will run on a pay-per-play model from in-store purchased copies as well as via digital download.

The standard version of the title is priced at £34.99 and includes an estimated 50 hours of gameplay out of box, plus unlimited time in the APB social districts customising, socialising and trading on the marketplace.

Beyond this, 20 additional hours of gameplay can be purchased for around £5.59, while more frequent players can switch to a 30-day unlimited package for only £7.99, with discounts available for 90 and 180 days.

The retail package also contains a bonus 100 RTW points towards later next purchases.

An additional element to the model is the ability to convert customisations and rewards to tradable products to give to friends or to place on the Marketplace to earn more RTW points (convertible to game time) or in-game cash.