And the EA boss says DLC can counter the threat posed by both
John Riccitiello believes that is post-release downloadable content is the key tool in battling both the pre-owned market and piracy.
“The consumer seems to really like this idea that there is extra stuff,” Riccitiello told Nightly Business Report. “The consumer wants more, and when you sell them more it seems to be extremely well received.
“There’s a sizable pirate market and a sizable second sale market and we want to try to generate revenue in that marketplace.
Riccitiello also stated that EA has already sold 1 million pieces of DLC for its recently released RPG Dragon Age.
“I don’t think anybody should pirate anything,” he added. “I believe in the artistry of the people who build. I profoundly believe that, and when you steal from us, you steal from them. Having said that, there are a lot of people who do.”
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