RedLynx enjoys record sales via digital

RedLynx enjoys record sales via digital

By Rob Crossley

February 9th 2010 at 12:37PM

Group says that free web versions of its games have dramatically heightened exposure

Finland-based developer RedLynx has announced that 2009 marked the firm’s most successful year to date.

The studio – widely known for its popular XBLA title Trials HD – said that over 1.5 million of its games were sold in 2009.

And those encouraging gains were made largely because of its digital game portfolio, the group added.

In September last year RedLynx said it had sold over 300,000 copies of Trials HD over Xbox Live – a figure which validates the digital market, the firm recently said.

“Xbox Live Arcade definitely provides an excellent platform for high-quality games like Trials HD at very affordable price point,” said group CEO Tero Virtala.

“We started to focus more heavily on developing and publishing our multi-platform games on digital channels, significantly increasing sales. Obviously, that strategy has worked well," he added.

RedLynx adds that many of its games were promoted online via promotional web versions – a key move in bringing key titles to an even wider audience.

RedLynx says the free web versions of its games were played over 100 million times.

“This year is looking even better, as we're bringing 8-10 new games to market," said Virtala. "We have experienced teams, strong partners, and a unique development model that lets us significantly expand our offerings while keeping the extremely high quality for which our games are known."