PS4 will avoid PS3 losses, Sony vows

PS4 will avoid PS3 losses, Sony vows

By Ben Parfitt

August 12th 2013 at 3:38PM

CFO says the Japanese hardware maker has invested shrewdly this time round

Sony will not suffer financially in an effort to get PS4 out of the door, it has vowed.

Bloomberg reports that Sony lost over $3.5bn in 2007 and 2008 as it attempted to launch the PS3 into global markets. The console itself did not become profitable until late 2011.

That will not be the case this time, the platform holder has vowed.

“The amount of investment is much, much smaller,” CFO Masaru Kato told investors earlier this month. “I cannot give you the absolute amount.”

SCE CEO Andrew House added: “We will not generate anything like the losses we did for the PS3.”

The site adds that Sony, however, faces financial complications from the fact that the Yen is now weakening – its entire strategy until now has been designed to protect the firm from the dangerously strengthening Yen.

A weaker Yen will mean that Sony will make more money for every unit sale overseas but will also have to pay more for the production of each unit, most of which is now taking place outside of Japan.