PlayMob invites industry to Play Nice event

PlayMob invites industry to Play Nice event
Will Freeman

By Will Freeman

July 22nd 2013 at 11:00AM

Developers and publishers welcomed to better understand using games for social change

Game charity-technology platform PlayMob is this week hosting its first Play Nice event in London.

The event, set to be the first of many from PlayMob, aims to bring together the industry so attendees can better under how player engagement can be increased by using games as a platform for educational, philanthropic and social change.

Industry figures from the spheres of game development, charity, academia and law are to talk at Play Nice on a range of issues.

“The most recent research and studies confirm that with the evolution of the games industry and its increasing mainstream profile all games developers should be aware that incorporating philanthropic, social, educational and positive facets in new games and games technology will dramatically increase the engagement and monetisation of their products,” said Jude Ower, CEO of Playmob.

“We feel that studios and publishers deserve to be recognised for the world-changing impact their games can, and are, having. We aim to showcase great examples and have some thought provoking and tangible takeaways for delegates to get out of the evening”.

As detailed in a statement to the press, speakers include:

Jeremy Gilley, founder of the UN sanctioned movement Peace One Day will discuss his incredible experience and motivations for setting up Peace One Day. Jeremy will also discuss ‘Peace Games’, the new gaming initiative focussed on championing games developers to come together within the month of September to support Peace One Day.
Paul Gouge, CEO of Playdemic will discuss creating an emotional experience for gamers in the critically acclaimed Village Life.
Martha Henson, co-director of Edugameshub, will discuss the growing interest in educational games along with some of the challenges faced by start-ups and developers in this space.
Max Vetter, assistant director at ICC Commercial Crime Services will discuss how children are increasingly exploring the online world and that making sure they understand how to do it safely should be a primary concern for the games industry.
Katie Bell, global director of business development of Stardoll will discuss how Stardoll is getting girls interested in coding.
Dr Steven Battersby and Mr Luke Shires will discuss how utilising technology such as Microsoft’s Kinect is helping people undergoing physiotherapy

Play Nice! takes places on Thursday, July 25th from 4pm to 8:30pm at the House of St Barnabas, 1 Greek Street, London.

For full details and to book a place visit Play Nice!'s own Eventbrite page.