Playfish bringing FIFA to Facebook

Playfish bringing FIFA to Facebook

By Rob Crossley

May 11th 2010 at 10:00AM

FIFA Superstars revealed as EA talks of â??hundreds of millions of new fansâ?

Social gaming giant Playfish is developing a Facebook title based on Electronic Arts’ world-conquering FIFA franchise.

The project – called FIFA Superstars – is the first to be unveiled since Electronic Arts bought Playfish late last year in a deal worth up to $400 million.

Playfish had in the past revealed its enthusiasm in working with EA’s most high profile and lucrative franchises on the Facebook battlefield. Yet the studio clarified it would still be working on its own IP.

EA Sports boss Peter Moore said the integration of FIFA and Facebook made sense.

“Our FIFA products connect fans from all over the world who share a common passion for the sport, and soon our partnership with Playfish will allow us to bring the FIFA brand to the growing Facebook community,” he said.

“Leveraging our football gaming knowledge and marrying it with the social gaming expertise of our partners at Playfish is sure to provide more great opportunities to bring hundreds of millions of new fans to compete against their friends to win the FIFA World Cup through an engaging interactive football experience.”