Nintendo leading with digital for new IP

Nintendo leading with digital for new IP

By Greg Lockley

November 6th 2013 at 3:32PM

Titles featuring new kinds of gameplay may not reach full sales potential at retail, says Iwata

Nintendo says it will focus on digital releases for its new IP given the platform’s flexibility.

The firm’s president Satoru Iwata suggested during Nintendo’s Q2 earnings Q&A that customers were hesitant to buy boxed releases of new IP.

Instead, Nintendo will focus on digital launches and its “wide flexibility in terms of their prices and ways to market them” with titles such as Wii Sports Club.

“When we launch a brand-new IP or when we release a game with well-known characters but with brand-new gameplay that our consumers are not familiar with, it is hard for them to anticipate and appreciate the value of the content before actually purchasing and playing with it,” said Iwata.

“For these titles, if we take the ordinary approach of selling the packaged software, the software might not reach its full sales potential. When we offer our consumers such new play experiences exclusively in a digital format, we intend to have wide flexibility in terms of their prices and ways to market them.”

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