New website spearheads Specialmove branding update

New website spearheads Specialmove branding update
Will Freeman

By Will Freeman

July 27th 2010 at 10:13AM

Original mascot to star as face of recruiter's feature rich new website

Recruitment specialist Specialmove has launched a new feature rich website, and in doing so introduced its latest branding update, mascot AKA-Maru.

The redesigned website boasts what prmosies to be a powerful search and matching engine, to enable jobseekers to quickly identify and apply for jobs across the entire games industry.

As registered users, candidates can create a profile, upload documentation including CVs and resumes, and link their portfolios. Prospective employees can also customise job hunting preferences, search for vacancies based on their profile, and apply for jobs direct thorough the site. Social networking integration has also been implemented to harness the power of the likes of Twitter and RSS.

“After five years we felt that we needed to give our website a complete overhaul," explains Andy Campbell, Specialmove's chief executive officer. "We also wanted to integrate a new recruitment and talent management software solution. After assessing scores of products we finally selected Firefish.

"Designed by recruiters for recruiters, it was head and shoulders above the competition. It also features all the latest social media integration tools. As Twitter, Linkedin and Facebook play a bigger part in recruitment, it was important that the right solution for Specialmove had these features. Firefish is the complete solution and will handle Specialmove’s recruitment, advertising, sales, marketing and reporting requirements."

Specialmove has also taken the step of unveiling its AKA-Maru character as the new face of the site. Apparently the result of a great deal of research, AKA-Maru was created with input from Hawaiian artist and designer Leo Blanchette

"We are very excited to unveil AKA-Maru as the new face of the company," confirms Campbell. "He is a fantastic character with so much personality. We have big plans for him and he will feature on our new site, advertising and corporate branding. This is a really exciting time for the company and the games industry and we are especially well positioned to deliver even greater levels of service to our clients and candidates.”