New studio opens in Italy

New studio opens in Italy

By Christopher Dring

February 26th 2009 at 4:20PM

Geniaware founded, picks Emergent's Gamebryo for first projects

New independent game development studio Geniaware has opened in Italy.

The studio boasts cutting-edge technology and an ever-expanding international team that prides itself on the team’s skills and passion for gaming. The firm has been set up with the aim of creating multi-platform software, and also features an internal artificial intelligence department.

“I would like our talented team to be inspired by the brainwave of Leonardo da Vinci, a man with unlimited curiosity and who was able to provide clever inventions,” Geniaware managing director Daniele Spadaccini told us.

“I’m using this reference just to stress the focus of our challenge: to create critically and commercially successful games for a wide audience.”

Geniaware’s first title will target the mass-market, and will be an original game for multiple platforms. The firm has stated the game will involve ‘real innovative gameplay’ and will include high-end, ‘state-of-the-art’ graphics.

The developer has also teamed up with Emergent Game Technologies in a technology partnership, in order to become a big player in the development space. The studio will be using Emergent’s Gamebryo for its upcoming game productions.

“We decided to work with Gamebryo as we believe that being able to use well-proven leading-edge technologies since day one will enable us to limit development risks as well as save time,” continued Spadaccini.

“That time will be dedicated to the gameplay and simulation sides of our product in order to push its longevity and quality to the next level. Emergent has gained a huge reputation as a middleware solution and both our companies aim at building a long-term and mutually profitable relationship.”

Geniaware chose Gamebryo because of its modular toolset and framwork that allows developers to build games for Wii, Xbox 360, PlayStation 3 and PC.

“Geniaware’s product concept is very exciting. They need a technology as flexible as Gamebryo for the game they are building,” said Emergent’s vice president of sales and marketing Katie Morgan.

“We believe they have the makings of a great game franchise and we are happy to support their future success.”