NDreams scores Lewis Hamilton game deal

NDreams scores Lewis Hamilton game deal

By Rob Crossley

March 10th 2010 at 4:01PM

But it's not a racer - F1 star will be part of Reebok-sponsored ARG and wide-reaching web game push

British Formula One racing star Lewis Hamilton has announced the launch of a huge global Alternate Reality Game (ARG) set to run alongside the whole F1 season.

Hamilton himself took part in a live broadcast from Bahrain today, where the F1 ace announced the official launch of the game.

The ARG is said will include several online and mobile games, many of which are being powered by the ever-popular Unity engine. The first elements of the ARG can be found at www.secretlewis.com.