NaturalMotion sees 80 per cent revenue rise

NaturalMotion sees 80 per cent revenue rise
Michael French

By Michael French

July 16th 2009 at 5:03PM

Develop '09: First half of FY 2009 booming for animation experts

NaturalMotion has today revealed that it saw an 80 per cent revenue rise during the first half of its 2009 financial year.

The animation company, renowned for its Euphoria and Morpheme animation technology and engine, said rapid adoption of the latter helped drive takings.

Euphoria is best-known for being used in GTA IV and Star Wars: The Force Unleashed.

Morpheme is its PS3, 360, Wii and PC graphically-authorable animation
engine which is used by the likes of Bioware, CCP, Disney, Eidos and others.

The firm also boasts a small internal development studio, which is working on original IP football game Backbreaker.

Torsten Reil, CEO of NaturalMotion, said: “The first two quarters of our fiscal 2009 have exceeded
our revenue and profitability expectations.

"We’re particularly pleased with the adoption rate of
morpheme over the period, a testament to the product’s quality as well as the desire by publishers
to put their games on solid, future-proof technology foundations.”