NaturalMotion's KFC deal for Backbreaker

NaturalMotion's KFC deal for Backbreaker
Will Freeman

By Will Freeman

August 3rd 2010 at 3:49PM

Fast food chain signed up to sponsor morpheme creator's iPhone game

Oxford tech studio and developer NaturalMotion has secured a deal with KFC that will see the fast-food giant sponsor a free version of the morpheme company's Backbreaker game.

The promotion, lasting a month, grants players acces to 10 specially selected 'waves' and a range of community tools which have, up until now, only been available in the paid-for version of Backbreaker Football.

Signing a global brand like KFC will be a significant boon to NaturalMotion's status as both tech firm and developer.

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