Monetisation deal announced for online music game

Monetisation deal announced for online music game

By Stuart Richardson

March 26th 2010 at 11:12AM

Heatwave Interactive using PlaySpan monetisation platform for Platinum Life: Web Edition

Texas-based web games studio Heatwave Interactive are using a PlaySpan monetisation platform for their new title Platinum Life: Web Edition, currently in Beta on Facebook.

Platinum Life: Web Edition is set within the hip hop music scene, allowing players to make use of the monetisation platform to purchase clothing and accessories for their characters in-game.

“Platinum Life: Web Edition needed a strong partner for its ecommerce needs,” said Heatwave CEO Anthony Castoro.

“The PlaySpan platform provides all the services and features demanded by our highly experienced team.”

“We are excited and proud to be an integral component of this revolutionary new Facebook game” added Playspan CEO Karl Mehta.

“Platinum Life takes social network games to the next level, and PlaySpan will be there to help them maximize monetisation while providing an excellent customer experience.”