And apparently doing it by waving a "bucket of money"
Microsoft revealed aggressive pricing for its upcoming Zune HD device last week, with plans to sell it for $219.99 - less than the price of an iPod touch.
However, it seems the company is also planning to take on Apple in the mobile apps space, by enticing developers to convert their iPhone apps to run on its new Zunes.
At least, that's according to respected tech blog Daring Fireball, which quotes an iPhone developer as saying they had been offered "a bucket of money" to port their iPhone Twitter client to Zune.
The full story can be found on Mobile Entertainment