Machinima made claim for Minecraft sales cut

Machinima made claim for Minecraft sales cut
Craig Chapple

By Craig Chapple

May 20th 2013 at 1:34PM

Persson labels attempt to generate more money from gameplay videos 'offensive'

Gaming and media streaming website Machinima tried to claim a sales cut of Minecraft sales due to the popularity of its videos, says Markus Persson.

Speaking on Reddit, Notch said Machinima wanted Mojang to send a proportion of its revenue to the company in return for helping drive sales of the title.

Persson admitted that while this “was almost certainly true” that the site had helped with game sales, Machinima had already been making money of Minecraft-related videos, labelling their claims for more money as "offensive".

“Machinima wanted us to pay them money,” said Persson.

“They said their videos were driving sales for Minecraft, and that they should get a cut. While that was almost certainly true, and that this is one of the reasons we allow videos (another one is that I personally love watching gameplay videos, especially speedruns), they're also making money off our work.

“It's the perfect example of a win-win situation, and them asking money from us was just offensive.”

The issue of developers and video content creators claiming revenue off each other came to light last week after popular YouTube Zack Scott user took Nintendo to task over claims it made on his content.

Scott, who uploads a number of ‘Let’s Play’ videos, said that Nintendo had issued “content ID match claims” on all of his videos related to the console giant's IP, meaning the videos will now feature ads from which he will not make any revenue.

Scott said he would no longer play Nintendo's games while this continued as it “jeopardises my channel’s copyright standing and the livelihood of all LPers”.

In a blog post published on Develop, Thomas Was Alone Mike Bithell also criticised Nintendo for claiming ad revenue on Let’s Play videos, and hoped no indie developers would follow suit with similar claims.

Using the example of a video review of Thomas Was Alone on YouTube by Total Biscuit, Bithell said his game sold eight times more copies within a matter of hours of that video being uploaded than he had on launch day, a story he said was common for other developers.

In response to the allegations however, Nintendo said it was asserting its right to both protect and monetise its own IP, and that “unlike other entertainment companies, we have chosen not to block people using our intellectual property”.

“As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database,” a statement read.

“For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips.

“We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.”