London Studio director joins F2P Summit lineup

London Studio director joins F2P Summit lineup
Craig Chapple

By Craig Chapple

September 16th 2013 at 11:00AM

Dave Ranyard to analyse lessons learnt from SingStar's move to free-to-play

The director of Sony London Studio Dave Ranyard will be speaking at next month’s F2P Summit.

Ranyard will discuss how the SingStar franchise was re-imagined as a free-to-play game, and what the studio has learnt from the transition.

“Many of the best F2P experiences are built and designed from the ground up with F2P in mind from the start,” he said.

“Game and app stores are littered with the ghosts of games where f2p is a bolt-on. But what do you do if you have a strong game experience which you truly believe could become a great F2P game?

“In my session at the F2P Summit, I’m going to talk about what we have done to move SingStar from a traditional disc based game to a digital F2P game on PS3. Phase 1 was to launch SingStar as an app pinned to the PS3’s cross media bar last October. Phase 2 is a complete redesign and overhaul of the whole game structure and UI for the digital and F2P age, which is due for release later this year.”

Other speakers already announced for the event include cyberpsychologist Bern Good, who will look at the psychology of free-to-play, Gamesbrief’s Nicholas Lovell on moving from triple-A to F2P and Game Analytics founder Mark Robinson, who will discuss techniques and approaches for understanding user experience.

The F2P Summit will take place on October 10th at RichMix in London.

Early bird discounts for the event are still available, but end on September 18th.

Visit the official website for more information.