Jump nabs Manchester Utd. license for $100m

Jump nabs Manchester Utd. license for $100m

By Ed Fear

January 28th 2008 at 2:21PM

Mobile developer becomes 'official mobile partner' of club

Mobile studio Jump Games has obtained the global licence to design, develop and distribute mobile games based on the Manchester United brand - and reports peg the price at $100 million, says Business Standard.

Jump, which is owned by Indian media company Reliance Entertainment, plans on globally releasing six Manchester United-branded titles within 2008, starting with Manchester United Word It.

Sir Alex Ferguson, Manchester United manager, said: “All of us, are delighted in our new arrangement with Jump Games. I think it's a fantastic venture. And to all our fans all over the world it's an opportunity to get yourselves involved in it.”

“Our experience in creating and distributing quality content in one of the fastest-growing, yet cost-savvy mobile societies in the world puts us in a great position to help brands launch new and exciting content to entertainment-hungry consumers of mobile content in Europe and globally. Our association with Manchester United is the ideal platform for us to further strengthen our offerings and reach out to a much larger set of audiences worldwide,” added Salil Bhargava, CEO of Jump Games.