Michael Lenz to lead data mining, market research and the development of new tools
Online game developer and publisher InnoGames has appointed former Bigpoint staffer Michael Lenz as its new head of analytics.
Previously heading the Bigpoint’s own Analytics operations, Lenz will now be responsible for the further development of game and web analysis at InnoGames.
As well as working in analytics, data mining and market research, he will also help develop internal and external tools.
“The industry for online games offers great possibilities for detailed analyses, which help to offer the player the best possible gaming experience,” said Lenz.
“Because of its clear focus, sustained economic growth and last but not least due to its positive working environment, InnoGames is one of the best positioned international companies in this field. I am excited to be part of the InnoGames team and to contribute further to the future success of the company by shaping the analytics department.”
Based in Hamburg, InnoGames has worked on games such as Tribal Wars, Forge of Empires and Grepolis, and has more than 100 million registered players for its online gaming service.