Indian casual industry set for market boom

Indian casual industry set for market boom
Michael French

By Michael French

September 18th 2008 at 3:28PM

Outsourcing firm ChaYoWo says Indian culture is embracing casual games

Outsourcing firm ChaYoWo has told our sister site CasualGaming.biz that it expects the Indian casual games sector to grow significantly over the next few years thanks to the growth of the local games development scene.

ChaYoWo, which expanded into the casual space with the opening of a dedicated studio focused on making shorter-form titles in July, pitches itself as India's leading professional services firm.

Founder Gaurav Mirchandani said: "We believe that the casual games market in India will grow exponentially over the next three to five years.

"Most importantly, this will drive growth in a variety of other sectors by using gaming as a unique medium for advertisers and corporate companies, training, and education. Hence, we continue to focus on efforts on the causal games market across the world and hope to be part of the growth curve of casual gaming in India as well."

He added: "The industry has changed substantially over the past few due to the growth of internet users in India whom now have broadband access in their homes, at work, and in restaurants and hotels. This change has sparked a new emergence of casual gaming in India as a leisure and as lead to new small companies setting up offices for game development outsourcing mostly for flash and PC downloadable games."

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