Image Metrics partners with Centroid

Image Metrics partners with Centroid
Will Freeman

By Will Freeman

August 16th 2010 at 1:02PM

GDC Europe: Facial animation firm ties with UK mo-cap studio

Facial animation specialist Image Metrics has signed a deal with UK motion capture and character animation services outfit Centroid, that will see the pair provide an integrated animation solution to the games sector.

The film and TV industries are also set to benefit from the partnership, that has been instigated as part of Image Metrics' new Preferred Partner Program, which will bring together the firm's renowned facial animation technology and Centroids performance capture services.

"Image Metrics selected Centroid as the first participant in our Preferred Partner Program because of their impressive body of work in games, television and movies," explained Image Metrics EVP Brian Waddle.

"Whether customers shoot at Centroid's state-of-the-art Pinewood Studio in the U.K. or one of their mobile capture studios that can be deployed worldwide, Centroid's facilities combine impressive toolsets and expert staff. The entire Centroid team characterises the same kind of passion for animation and client service as we do at Image Metrics, making this partnership a great fit for both companies."

Image Metrics will also provide Centroid operational support for capture, and assist with asset management, animation data analysis, animation production and optional art direction.

Centroid boasts a team of over thirty staff, and using its facilities offers motion capture and 3D pipeline solutions throughout Europe. In recent months Centroid has undertaken work on the likes of All Points Bulletin, Brink, Guitar Hero 5 and DJ Hero, as well as a number of adverts and movies.

"Through our new partnership, Image Metrics will become the default facial animation solution at Centroid," concluded Phil Stilgoe, Centroid operations director.  "As Image Metrics offers the most realistic, effective and efficient facial animation solution available today, we're excited to work together with them to offer an integrated UK-based performance capture solution for clients around the world."