The App Farm reports nine per cent global conversion rate
App Farm, the creator of iCombat, has used a blog post to highlight his belief that free or 'Lite' iPhone Apps can have a largely positive effect on the success of games launched on Apple's platform.
In laymans' terms that means somewhere near one-in-10 customers who download the trial version commit to purchasing the full game.
"After a month live in the App Store, the evidence for doing a lite version is compelling proof for anyone looking to launch an app on a small marketing budget," reads the post, which also offers a guide to lessons learned in the development of iCombat.
To read the full feature, including App Farms five point guide to iPhone publishing, visit our sister site CasualGaming.biz.