Guillemot: New consoles enable more creativity

Guillemot: New consoles enable more creativity
Craig Chapple

By Craig Chapple

July 23rd 2012 at 10:21AM

Consumers 'are more willing to invest in original content at the start of a new generation'

New consoles enables developers to be more creative and bring new IP to market, claims the CEO of Ubisoft.

Speaking to Gamasutra, Yves Guillemot said the industry needed console manufacturers to launch new systems to allow developers to experiment with original ideas.

“What we missed was a new console every five years," said Guillemot.

"We have been penalised by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity."

He added that studios could afford to take more risks on new consoles, with customers more willing to try something different away from established franchises such as Call of Duty and Assassin’s Creed.

"It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation," he said.

"Our customers are very open to new things. Our customers are reopening their minds - and they are really going after what's best. At the end of a console generation, they want new stuff, but they don't buy new stuff as much.

"They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult."