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Gree has brought in former EA advertising and media VP Shawn Conly as its new vice president of marketing.
Conly will oversee the free-to-play mobile firms’ marketing strategy, user acquisition, PR and community for its portfolio of games.
“Shawn is an expert at building communication strategies for huge global brands and, as Gree grows and expands internationally, that communication becomes a key element of our success,” said Gree COO Andrew Sheppard.
“As VP of Marketing, Shawn will be integral in helping GREE to more effectively and creatively reach our key audiences and define who GREE is in the Western market.”
As well as EA, Conly has also worked at Intel as director of global advertising, web development and interactive marketing, and at communications agency FCB Global as group account manager.
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