Android downloads jump by 15% in second quarter of 2014
Global Google Play downloads exceeded iOS App Store downloads by around 60 per cent last quarter, according to a new report.
According to the Q2 2014 Market Index from analyst App Annie, Google Play downloads shot up by 15 per cent compared to the same period in 2013.
The growth is apparently being driven by emerging markets, with Brazil, Thailand and India all seeing significant increases in Google Play downloads.
In India this is being helped by a large number of consumers switching to smartphones. The country climbed two spots to become the third biggest Google Play downloader during Q2 2014.
Meanwhile, Brazil’s market share in Google Play downloads doubled in the Sports category from Q1, partially thanks to the country’s hosting of the 2014 FIFA World Cup.