GDC11: Euro digital market to hit 3.3bn by 2015?

GDC11: Euro digital market to hit 3.3bn by 2015?
James Batchelor

By James Batchelor

March 1st 2011 at 5:32PM

Analysts to offer detailed roadmap for rise in downloadable games and content at GDC

Research firm DFC Intelligence estimates that the European market for digital game content is expected to grow to €3.3 billion in the next five years.

The company will be presenting more details on this and other findings from a new report – Monetizing the European Market for Virtual Currency – on Thursday at the Game Developers Conference in San Francisco, according to co-contributor Live Gamers.

“The European market is actually undeserved when it comes to digital content,” said DFC analyst David Cole. “We are finding that performance often comes down to how well a company is able to tackle the many local idiosyncrasies of consumer preferences for distribution and payment.”

The report examines transation data from over 300,000 consumers in 27 European countries, as well as a survey of over 2,800 PC gamers across the continent.

Other findings include the fact that 76 per cent of PC gamers have purchased a full game via digital distribution, and that the market for digital game content in Europe in 2010 came to €1.7 billion.

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