GDC11: EA and Bigpoint reveal partnership

GDC11: EA and Bigpoint reveal partnership

By Stuart Richardson

March 1st 2011 at 3:56PM

Play4Free titles to garner new exposure with distribution deal

EA and Bigpoint have announced a ‘strategic relationship’ to distribute certain titles from within EA’s Play4Free online platform.

The first EA title that will be featured on the Bigpoint network will be Lord of Ultima this March.

"I believe that the gaming industry is starting to fully appreciate the shift towards digital downloads,” said Bigpoint CEO Heiko Hubertz.

“It is very encouraging to see EA make the push with their Play4Free portfolio and we are eager to add these high-quality games to our network.

Play4Free VP Sean Decker backed the relationship by lauding its potential.

"Play4Free is front and center of the digital wave and EA is pushing aggressively to be the forerunner in this space," he said.

"We strongly believe that partnering with a company that pioneered the free-to-play business will be extremely beneficial in expanding the Play4Free brand globally. Bigpoint is the ideal partner with their global reach and deep understanding of the dynamic free-to-play consumer."

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