GDC 13: InMobi unveils new app distribution portal

The firm is launching a new Android app store distribution platform called App Publish.

The free-to-use tool allows Android developers to publish their apps across global app stores.

While app discovery on Google Play is a challenge for developers and users alike, alternative channels such as GetJar, Mobango, Slide Me and several third-party appstores based in China are estimated to drive billions of downloads* every year. While these outside sources help developers reach millions of users in new markets, publishing to each app store independently presents several significant challenges, such as:

• Navigating complex international laws
• Various platforms’ widely varied aesthetic and informational requirements
• Difficulties tracking and reporting download and install figures
• The challenges of collecting revenue from smaller or international platforms in a timely manner

InMobi’s App Publish platform allows developers to avoid these and other issues that come from deploying an Android app globally, using technology to reduce the cost and effort to submit to multiple app stores. In just a few clicks, developers can launch their apps in more than 130 global app stores —and manage their presence in each app store using a single dashboard. Payments and payouts are easy to collect, from a single reliable partner.

Girish Prabhu, Head of Product Management for Developer Platforms at InMobii, commented: “Paying for position and app discovery on Google Play is becoming increasingly expensive and ultra-competitive. The launch of App Publish serves to meet the mass desire from app developers to compete in multiple channels in a simple, profitable way. Early beta testers of App Publish have seen 30% more downloads through these new app store channels.”

The launch of App Publish marks the successful integration of app distribution capabilities that InMobi gained through its acquisition of Metaflow Solutions in July 2012.

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