GamesAnalytics joins Tiga

GamesAnalytics joins Tiga

By Rob Crossley

February 23rd 2011 at 10:50AM

Analyst firm wants to partner with fellow members

A new game analyst group has joined the growing membership of UK association Tiga.

GamesAnalytics, which provides data mining and monetisation services for Facebook, iPhone, mobile and MMO online game publishers, said it hopes to partner with fellow Tiga members.

“I am a long-time supporter of Tiga and firmly believe in the need for a strong, robust trade organisation to represent the interests of UK developers,” said GamesAnalytics CEO Chris Wright.

“GamesAnalytics was founded to bring the sophisticated analytics of the financial and retail industries to the games sector. We hope to work with Tiga members to help them increase revenue, the number of paying players, player satisfaction and retention in their online games.”

The analyst group recently appointed Tiga’s former PR head Eva Field.