Profit of Â£18 million for the leading UK group
Free-to-play MMO Runescape earned its developer-publisher Jagex over £38 million in revenues in the 12 months leading up to March 2009.
That's a profit of £18 million, according to records held at Companies House.
The figures were unearthed by Games Brief, and go some way to showing that free-to-play models can still be hugely profitable for companies that handle the method correctly.
The full story can be read on CasualGaming.biz.