Fog Studios: The end of the economic downturn is in sight

Fog Studios: The end of the economic downturn is in sight
Will Freeman

By Will Freeman

February 16th 2009 at 3:32PM

Interactive rights agency boss predicts a turnaround for struggling developers

In a business analysis piece published online today, Ed Dille, the CEO of Fog Studios, predicted that an economic turnaround might be in sight for the games industry.

“We are beginning to see the signs of the turnaround,” suggested Dille. “Decisions being made now influence our sales one or two years down the road, and with virtually all the economic indicators pointing to general recovery in the latter half of 2009 no one who expects to be around then can afford not to have product working in the market at that time.”

Citing honesty, integrity and transparency as essential principles to adhere to in the current financial crisis, Dille provides an in-depth analysis of weathering the storm as the credit crunch continues to take affect.

“The scramble for development resources and talent has begun again in earnest,” said Dille. “Expect more conservative production budgets than may have been the case a year ago, but developers who have re-invested in their engine technology and process efficiencies should have no issues with the temporarily reduced margins on individual projects. At the same time, increased digital distribution capacity is easing some of the dependency on traditional retail channels at precisely the right time.”

To read the feature in full, click here.