Almost three-quarters of social network's iPad users play games regularly
Facebook has always been a crowded marketplace for developers, but updates to the company's iPad app should help studios get their games discovered.
Currently only available in the US version of the app, Facebook now displays a games section in the sidebar. According to a post on the firm's developer blog, this will include both games that users are already playing and those that friends or the majority of Facebook users are playing.
"More than 70 per cent of people who use Facebook for iPad worldwide played a Facebook-connected game in the past 90 days," Facebook's Victor Medeiros wrote. "So we're also dedicating a section of the iPad app to games people play, and over time, we will include ads where game developers can engage players."
The blog post includes instructions on how games developers can make sure their Facebook and iPad games are eligible to be featured in the updated app.